Thursday, July 5, 2012

Why Social Media Matters

Imagine a customer service floor filled with hundreds of cubicles with many workers equipped with the gift of gab answering telephones, solving problems of unsatisfied buyers, or accepting the praises of fulfilled clients.

Can you picture that room now stuffed with lazy employees sleeping at their desks while the phone rang. Some playing solitaire or checking their personal email. Other desks remaining vacant for weeks on end, while the message machine keeps beeping and flashing that obnoxious green light.

If you don't have social media accounts for each virtual network, your customer service might look like that second picture. If you have social media managers handling the raw and honest virtual feedback from your customers then you're providing a much better service like the first scene.

Your market, your niche, no matter what business you run, no matter what service you bring to the table, you serve the people.

And the public has gone viral. Brushing off the importance of social media networks is like refusing countless calls of your customers. Not maintaining these websites can be dangerous to company reputations. By not responding to a wall post or a tweet, your audience knows you're ignoring them.

Keeping the masses informed is one thing, but keeping them happy is another. With social media management all those outputs can be cared for.

Subscribe to a WLC package today and get ready to meet a new audience.